Creative Solutions

Today’s environment requires a strong online presence to advance a legislative agenda or political program. The blogosphere, pod casting, online video streaming, advertising, and e-mail campaigns have changed the rules of the game. Global Vision Communications’ strategic tools include the creation of effective messaging for the online space and determining the right vehicles for disseminating the message to the online community.

Consulting:The days of a brochure website are over. The sophisticated web surfers in today’s business world ask “what does this site do?” – and you need to have an answer. Whether it is customer service, interactivity, e-commerce, blogging, RSS, or site optimization you have to get to the cutting edge and beyond. Global Vision will analyze your electronic communication’s strategy, your online impact, and your needs, and then provide a roadmap for your e-future.

Design: Almost every public relations effort from advocacy to sales and marketing requires a sophisticated online presence with a website that has a creative and appealing “look and feel.” Our designers are the best in the industry and combine site architecture with cutting edge graphics to achieve eye catching results. Similarly, public relations efforts also need print products from direct mail pieces to advertising. Our Strategic tools also include creative counseling and development of the proper look and feel of print graphics to fit any communications effort.

Programming: Global Vision Communications’ web development team is skilled at building full scale websites that boast both quality and a prompt launch time. Our web specialists produce dynamic and effective sites that cater your customized application needs. We have created numerous customized solutions for association, business, and political advocacy markets.

Management: Global Vision Communications works with our clients to guide them through the daunting task of technology management while achieving their online objectives. Our tools are designed to ensure work place efficiency and client satisfaction, while catering to your wide range of needs.

Marketing: Global Vision Communications utilizes its experience in the professional world to successfully market your business to its intended audience. A successful online presence needs a watchful eye to oversee its online strategy. GVC uses a variety of techniques to drive website traffic needed to grow your business through the web. Having a well designed website is just the first step in growing your online presence.

Hosting: Global Vision Communications’ hosting services meet the needs of all sizes of business seeking secure, high-performance, high-availability Internet applications.


  Communication Services

Media Relations: The most cost-effective way to garner public awareness on a particular issue is earned media. Through solid contacts in the national and local media, clients will receive print, radio and television coverage on their critical issues. Our strategic tools include creation of press releases, op-eds, radio actualities, video news releases, and media training.

Crisis Communications: In today’s environment of heightened government oversight and the 24 hours news cycle, clients are often confronted with a crisis situation that demands immediate attention. Our strategic tools include message development, media outreach, and internal communications for the client to mitigate the damage to the client’s reputation and brand.

Marketing Communications: Today’s marketing environment requires a sophisticated strategy to meet sales and revenues goals. Our strategic tools include brand development, e-mail marketing, online and offline advertising, and identifying and forming marketing partnerships and alliances.

Grassroots: Disseminating a message through grassroots networks is one of the most effective means of exerting influence on members of Congress. Our strategic tools include identifying the appropriate grassroots channels, crafting the appropriate message and call to action, creating a channel for grassroots activists to take action, and broadcasting the message.

Member Relations for Trade Associations: Every trade association is having an issue with member acquisition and retention. Our strategic tools are based on the experience of dealing with the Chamber’s membership efforts and using that insight to counsel trade association clients and assist them in implementing a more effective membership effort.

Market Research: Knowing your customer or knowing your audience, are prerequisites for effective public relations campaigns. Companies can and do waste precious resources on campaigns that miss their intended targets or even send the wrong message. Our strategic tools include focus group, surveys, and polling, to determine what intended target audiences know about a particular issue, product, or service, and what their future desires and expectations are for those areas.

Events-based Marketing: Attending, sponsoring, hosting, and speaking at the right events is one of the most cost effective means of marketing a brand or advancing an agenda. Our Strategic tools include identifying events with “the right audience” for the client’s message, securing speaking roles at events, creating events to disseminate the client’s message, and overseeing event management.

Small business marketing consulting: The Holy Grail of many companies is to capture a percentage of the small business market estimated at 24 million American companies. But, the challenge like the search for the Grail is of Arthurian proportions. Global Vision has unmatched contacts in the small business space through trade associations, chambers of commerce, companies targeting small businesses, and the Small Business Administration. Whether you are targeting a region of the country, a demographic, or a vertical industry, Global Vision will find your market and design a strategy that will be cost-effective, measurable, and successful.